Are your hard-earned dollars spent on nutritious food that you actually eat? To put it another way, how fresh are your fruit and vegetables when you come to eat them? I must admit that it’s not unusual to find prior weeks’ fruit and vegetables expired and rotting in our crisper and fruit bowl. Frustratingly, despite […]
Every day most of us experience being offered an ‘alien’ or unknown product someone would like us to buy. This dilemma of ill-informed shopping is one that can affect many purchases, not to mention around 30% of fruit and vegetables. Why? Because the benefits of enticing consumers to be interested in a fresh produce line, and then the […]
If ‘value’ can be described as a person’s judgement of what is important in life, then how do you value fresh fruit and vegetables? Does it fall into your top five requirements to live well and be healthy and happy? What is it truly worth……do you invest in quality, fresh produce? Please stop for a […]
Do you eat good, nutritious food most of the time and really enjoy eating? Is food something that adds value to your life and health; or does it simply provide fuel to keep you going? If you struggled to answer these questions, don’t be alarmed. A recent Lancet study has revealed concerning food and lifestyle […]
When it comes to fresh food, if consumers don’t know why your produce is better, it will often go unnoticed. To engage consumers, you must create and communicate value. In this YouTube clip, I provide insight into a fresh produce marketing project focused on selling the benefits of convenient, better, food. This project is building […]
Making Australian-grown exotic fruit mainstream was the challenge third-generation growers and integrated fresh produce business, Montague Fresh, put to marketing specialists, Fresh Partners Managing Director, Mike Evans in 2014. Fast forward to December 2015, and a new Australian exotics brand is attracting plenty of consumer attention. So how has this been achieved? Essentially it has […]